Sources indicated that Tata Salt has set aside about 8-10% of their marketing budget for the Olympics this year.
The International Olympic Committee has asked international sports federations to carefully examine the "complicated" situation in India in the wake of IOA's suspension and take appropriate action to "protect the autonomy of the national federations" in the country.
Here are some of the controversies, which cast a shadow on Indian sport as the athletes prepared for the Asian Games.
Trump trying to divide us, cries NBA star LeBron James even as Cowboys, Cardinals link arms amid anthem protests
Top officials of five National Sports Federations on Monday claimed Randhir Singh violated the Olympic Charter by approaching the government to seek clarification on his candidature for the president's post in the upcoming polls of the Indian Olympic Association (IOA).
It is the first break in the four-year cycle for the summer Olympics since the 1940 and 1944 Games were cancelled because of World War Two.
The government decided to form an oversight committee which will investigate the allegations of sexual harassment of women wresters by WFI president Brij Bhushan Sharan Singh.
In the wake of the International Olympic Committee's threat to ban India from the Olympic movement, IOC member Randhir Singh, who withdrew from the race for the post of Indian Olympic Association president, accused acting president V K Malhotra of creating a mess that would ultimately bring shame to the nation.
Sports Ministry has formulated a multi-pronged strategy which includes a portal for promising sportspersons, top level committee to select promising players and a task force to prepare a comprehensive action plan.
The IOC has remained committed to staging the Tokyo Games as planned from July 24-Aug. 9, saying on Tuesday after a meeting with international sports federations that measures against the virus were delivering results.
The Tokyo Olympics 2020 will cost the host organising committee six times more than their original estimate, and come in at around 1.8 trillion yen ($14.85 billion), public broadcaster NHK said on its website on Friday, citing people familiar with the matter.
On Sunday the Ukrainian Tennis Federation urged the sport's governing body the International Tennis Federation (ITF) to immediately expel Russia and Belarus from the organisation and ban Russia from team and individual tournaments. Also, athletes from Ukraine and other nations have called on the International Olympic Committee (IOC) to suspend Russia and Belarus and ban their athletes from events immediately.
Chopra expressed his disappointment a day after Indian Olympic Association (IOA) president PT Usha came down heavily on the wrestlers for hitting the streets to resume their protests instead of approaching its athletes' commission to lodge their complaints against Wrestling Federation of India (WFI) chief Brij Bhushan Sharan Singh.
Disgraced South African Paralympian Oscar Pistorius may compete at the 2020 Paralympics in Tokyo, according to the country's Olympic committee chief.
The protesting wrestlers on Friday reached out to Indian Olympic Association (IOA), demanding formation of an inquiry committee to probe the allegations of sexual harassment they have levelled against WFI president Brij Bhushan Sharan Singh.
Dr Kissinger, then US president Richard M Nixon's national security adviser, feigned illness on a visit to Pakistan in July 1971 and made a secret trip to Peking, as Beijing was then called, to begin the process of a rapprochement between America and China. It was a debt that Chinese leaders have never forgotten.
The government wants an agreement with the Indian Olympic Association and National Sports Federations on the contentious Sports Code before having a joint meeting with the International Olympic Committee next month, Sports Secretary P K Deb said on Saturday.
A former world champion, Sindhu is one of the favourites to win the women's singles gold medal in Birmingham, having won the silver and bronze in the last two editions at Gold Coast and Glasgow.
In its election manifesto -- 'Sankalp Patra' -- the Bharatiya Janata Party has vowed to implement the Union Civil Code (UCC), maintain peace in the Northeast, among other key poll promises.
The Indian Olympic Association on Tuesday rejected the proposed National Sports Development Bill and said some associations and federations are in agreement with the Sports Ministry because of 'arm-twisting' and 'bullying' by the government.
Masks are mandatory across all venues, both inside and outside, for all athletes, staff and media
The world body said it has been keeping an eye on the protest by the wrestlers against WFI president Brij Bhushan Sharan Singh.
Don't run IOA office as one-man show, IOA secretary Rajeev Mehta tells chief Narinder Batra in a stinging letter.
Sports Minister Rajyavardhan Singh Rathore has promised "surgical" precision in distribution of funds to athletes preparing for the 2020 Olympic Games, asserting that centralisation of the process has made bureaucratic hurdles a thing of past.
The Turkish Athletics Federation (TAF) has given two-year suspensions to 31 athletes for drug violations, it announced on Monday. At least three of the athletes competed at the 2012 London Olympics, including hammer thrower Esref Apak, the 2004 silver medallist.
The Sports Ministry welcomed the International Olympic Committee's decision to revoke India's suspension if the IOA holds its polls next year, saying that its own efforts have had a role to play in the world body's new stand.
North Korean pair given warm welcome on Pyeongchang debut
NRAI has contested the disqualification of trap marksman Manavjit Singh Sandhu, who was barred from competition at the Asia Olympic Qualifiers because of "faulty" gun stock.
A summary of sports events and sports persons, who made news on Friday
Responding to a petition filed by three boxers over their non-selection for the upcoming Asian Games, the Union Sports Ministry on Monday told the Punjab and Haryana High Court it has no role in the selection of athletes.
The fallout of the Pulwama terror attack, which killed over 40 CRPF personnel, on the sporting ties between India and Pakistan was felt the strongest on Friday.
In 1985, Balbir Singh Sr had donated his medals and memorabilia to the then SAI Secretary on being told that they would be displayed in a show window at the then proposed National Sports Museum.
The 205 teams marching at the London Olympics opening ceremony will be controlled with a "secret device" to ensure they do not delay the parade, the International Olympic Committee said.
'Random displays of anger will end in punishment from the IOC and the loss of points in the World Cup, without achieving what we seek,' says Aakar Patel.
The International Olympic Committee has asked its Indian member Randhir Singh to take all measures, including legal action, against 'illegitimate individuals' claiming to represent the suspended Indian Olympic Association.
Defying the ban imposed by the International Olympic Committee, the IOA today went ahead with its Annual General Meeting and elections, insisting that it had not done anything wrong.
The Sports Ministry has not yet made public the findings of a six-member oversight panel that submitted its report on April 5.
Russia is banned from competing for their country due to an alleged state-backed doping scheme, but the International Olympics Committee (IOC) has allowed it to send so-called neutral athletes who have no history of drugs-cheating.
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